The electronic shelf labels market allows retailers to vastly improve consumer experience by leveraging wireless connectivity for seamless updates of pricing and product information on shelves in real-time. Electronic shelf labels (ESLs) are used by retailers to electronically display product pricing and other information on shelves at the point of sale.

Electronic Shelf Labels Market Trends in eliminating errors due to manual price changes and improving overall store operations. The adoption of ESLs is growing owing to their easy installation and maintenance, ability to quickly update pricing in response to promotional changes, and accurate information display for competitiveness in the retail industry.

Global electronic shelf labels market is estimated to be valued at US$ 1381.21 Mn in 2024 and is expected to exhibit a CAGR of 16 % over the forecast period 2024 To 2031.

Key Takeaways

Key players operating in the electronic shelf labels market are SES-Imagotag, Pricer AB, Displaydata, Opticon Sensors Europe B.V, Samsung Electro-Mechanics, NZ Electronic Shelf Labelling, M2Communication, Diebold Nixdorf, Altierre, Teraoka Seiko, Advantech US, E Ink, Toshiba Global Commerce Solutions, SESimagotag, E-Ink, Wuxi Wei Feng Technology, and Cicor. Growing demand for wireless communication and networking capabilities is fueling adoption of ESLs by retailers globally. Advancements in battery technology are enabling longer battery life of 5-7 years for ESLs, driving their large-scale deployments. Major retailers across North America, Europe, and Asia Pacific are rapidly integrating ESLs to streamline pricing and operations across stores.

Market Key Trends

The introduction of software solutions for easier management of Electronic shelf labels Market Companies Advanced software enables monitoring and controlling thousands of displays from a central server for tasks like updating pricing and product information. It automates the entire ESL process from content design to publication while also allowing real-time data analysis. This has simplifies shelf management activities for retailers. Growing customer preference for interactive screens is also gaining attention of manufacturers. Newer models of ESLs are being developed with interactive touchscreens and proximity sensors to enable additional engagements like accessing product details with a tap. This will revolutionize the shopping experience in the coming years.

Porter's Analysis

Threat of new entrants: Barriers to entry are moderate due to technology barrier and capital requirement.

Bargaining power of buyers: Buyers have moderate bargaining power due to availability of substitutes like paper tags.

Bargaining power of suppliers: Suppliers have low to moderate bargaining power due to availability of substitute components.

Threat of new substitutes: Threat of substitutes is moderate due technological advancement providing alternatives.

Competitive rivalry: Intense competition due to presence of global players.

Geographical Regions

North America region accounts for the largest value share in the electronic shelf labels market owing to organized retail sector, availability of technical expertise, and early adoption of new technologies.

Asia Pacific is expected to grow at the fastest rate during the forecast period. Increasing disposable income, growing retail sector, developing technical infrastructure are supporting the market growth in Asia Pacific region. China, India are projected to lucrative opportunistic market for electronic shelf labels.
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